Yellow Studio Works was started in October 2009 by three aspiring filmmakers with a passion for cinema and the power it holds to change lives. Armed with a single handycam, the path we chose took us through four short-films, a feature-length documentary, a bunch of adverts and a four month long national campaign on social awareness.
We believe Creativity is subjective, whilst Innovation isn’t just about packaging old goods in fancier covers. And although, people tend to focus on the production grandeur, we believe Talent to be the most underrated asset to any company. It is with these belief’s that we’ve grown with each year, improvising and learning.
There is a saying in cinema; what you can show you don’t have to say it out loud. Our website stands testament to the same ideology as all our work has been put up for you to like, share, criticize or even outright question. It has been a continuous learning experience.
We all communicate. Be it to show something through a video or make a statement using a graphic design or even just a simple handshake. Communication in its simplest form, is the basis of human life. Communication between a film and its audience, a product and its consumer, a client and his customer; between creativity & innovation. We believe in paying utmost attention and detail to what you wish to communicate to your target audience and to listen to you and your needs intently and give you exactly what you need and then a little more.
Films are our passion. The reason we’re here in the first place but making a feature length film require a lot of hard-work and planning, not to mention the amount of money and the ability to invest that money intelligently. In today’s world, technology is constantly evolving, ideologies are evolving but films in India haven’t. We must evolve. Things are changing. And change they must. If you are an enterprising producer or an ardent art lover in love with cinema and wish to invest in something fresh, be it to make money or to satisfy a long gestating dream. We have a business module to satisfy every taste, pocket or idiosyncrasy.
It all begins with an idea; to communicate, to reach out, to attract or to say something about a product, a brand, a company or the collective as a whole. An advert is basically an appeal, and each appeal is unique in the way it communicates to its audience. Be it for brand recognition, internal training or social awareness. We at YSW believe in helping our clients identify how best to accomplish their goals using the most effective media to convey their message.
We believe graphic design to be the outcome when art works in tandem with technique in a way that they complement each other. A minimalist design philosophy that clears clutter and instead allows the idea in its purest form to really speak adds character to each design; be it a combination of typography, visual arts or subtle techniques that define how it communicates to its target audience. Each design must be unique in a way that suits your needs and the message you wish to convey.
On a common ground when we’ve stood after long arduous tasks, we’re often seen telling ourselves, our life needs editing. A great book, or a great tale or even a great painting goes through the yielding process of editing. If Cinema was chemistry, editing would be the bond that hold the atoms. We also undertake editing projects, as a singular task that makes the ordinary, extraordinary.
A film starts from principal Photography. Even a still frame can be perceived as a part of Cinema. We have ardent in-house photographers who are ready to cover events, function, and documentations through images.
So we’ve heard that a pen is mightier than a sword. And so it is, the power a pen holds over an empty canvas is often underestimated. It is the smallest beginning to a window full of rainbows and dreams. And we make sure when dreams are woven, every thread is wounded in a perfect needle. Over the years we have persistently thrived to get closer inch by inch to perfection. For the first step is often the biggest hurdle in any journey and when it begins, it really does begin, and the jobs half done.
Watch & share as the actors walk the ramp for Shilpa's Fashion show and have a few things to say about not just her collection, but her as a person.
We believe video to be a powerful medium to convey any message be it for an Advert, social awareness or otherwise. And that’s exactly what we’ve been doing for the past 3 years. Making videos; YSW also offers a wide range of services ranging from Films to Adverts to Graphic Design, Editing & beyond and each step of the way understanding what the client needs to give them exactly what they want.